{"id":15661,"date":"2026-07-28T09:06:11","date_gmt":"2026-07-28T06:06:11","guid":{"rendered":"https:\/\/360space.ru\/virtualnyi-tur-dlia-torgovogo-tsentra-navigatsiia-i-onlain-vitrina\/"},"modified":"2026-07-28T09:06:11","modified_gmt":"2026-07-28T06:06:11","slug":"virtualnyi-tur-dlia-torgovogo-tsentra-navigatsiia-i-onlain-vitrina","status":"publish","type":"post","link":"https:\/\/360space.by\/en\/virtualnyi-tur-dlia-torgovogo-tsentra-navigatsiia-i-onlain-vitrina\/","title":{"rendered":"Virtual tour for a shopping center: navigation and online display"},"content":{"rendered":"<h1>Virtual tour for a shopping center: navigation and online display<\/h1>\n<div class=\"tldr\"><strong>Briefly:<\/strong> The shopping center turns the virtual tour into an interactive map with transitions between floors, tenant windows and a food court. We rented a shopping center in Kazan with an area of \u200b\u200b42,000 m\u00b2 in 6 shifts - at the end the client received both a web version for the site and an offline assembly for information kiosks at the entrance.<\/p>\n<\/div>\n<p>The shopping center uses a virtual tour not as a pretty picture, but as a working tool for navigation and sales. The visitor enters from the phone using the QR code at the escalator, finds the desired store, looks at the display and plans the route. Tenants receive additional traffic from online, the management company is an argument for increasing rental rates. According to our experience of working with shopping centers in the Volga region, the payback period for filming is completed in 2\u20134 months due to extensions of lease agreements.<\/p>\n<p>Let's look at what exactly a 3D tour gives to retail, what the process looks like and how much it costs.<\/p>\n<h2>Why does retail need a 3D tour - 5 specific benefits<\/h2>\n<ul>\n<li><strong>Increase in online applications from tenants by 25\u201340%.<\/strong> One of our clients - a shopping center of the community mall format in the Moscow region - after the publication of the tour, recorded an increase in calls to the jewelry salon by 34% in the first quarter. People first \u201center\u201d the store virtually, then go shopping.<\/li>\n<li><strong>Reducing the time to select premises for a new tenant by 3\u20135 times.<\/strong> The broker sends a link - the potential tenant walks around the available space himself, measures the distances with the built-in Matterport ruler, and looks at his neighbors in the gallery. One viewing instead of three trips.<\/li>\n<li><strong>Navigation inside a building without an app.<\/strong> The QR code at the entrance opens the tour with the labels \u201cToilet\u201d, \u201cATM\u201d, \u201cChildren\u2019s room\u201d, \u201cParking lot exit 2\u201d. Particularly valuable for shopping centers over 20,000 m\u00b2 with a non-linear layout.<\/li>\n<li><strong>Online showcase for a gallery of boutiques.<\/strong> A card is attached to each outlet: logo, opening hours, \u201cCall\u201d button, link to the catalog. A visitor who was looking for a conventional \u201cKorean cosmetics store nearby\u201d comes to this shopping center.<\/li>\n<li><strong>Marketing asset for social networks and presentations.<\/strong> The tour is built into the event landing page, into a presentation for investors, or into a letter to a federal retailer. No \u201csend the plan in PDF\u201d - I opened the link and saw everything.<\/li>\n<\/ul>\n<h2>How it works: shooting, timelines, result<\/h2>\n<p>We shoot with Matterport Pro3 cameras - they provide a geometrically accurate 3D model with an error of up to 1%. The shooting point is every 2\u20132.5 meters, a little more often in galleries, less often in atriums. For a shopping center with an area of \u200b\u200b15,000 m\u00b2, this is 800\u20131200 points and 3\u20134 filming shifts.<\/p>\n<p>We shoot at night or during low traffic hours - from 22:00 to 8:00. This way, visitors are not included in the frame (according to Federal Law 152-FZ, we do not have the right to publish them without consent), and the tenants\u2019 windows are illuminated with working light.<\/p>\n<p>After shooting - 5-10 working days for processing: stitching panoramas, placing marks on tenants, linking floor plans, setting up transitions between levels through escalators. The client receives three formats to choose from: the 360\u00b0 Space cloud with technical support and high loading speed, deployment of the tour on the management company\u2019s own servers, or offline assembly for information kiosks and VR presentations at real estate exhibitions.<\/p>\n<p>One of our latest cases - a shopping center in Rostov-on-Don asked for an offline version for a stand at MAPIC Russia. We collected an offline exe file that ran on a laptop without the Internet.<\/p>\n    \n             \n\n             \n     \n        \n        \n            \n        \n    <div id=\"wp3d-models\" class=\"wp3d-models-clearfix filtering-off map-only-off wp3d-d-4col wp3d-t-3col wp3d-p-1col\" data-viewterm=\"\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c\">\n        \n\t\t \n                \n             \n                            <div id=\"post-15628\" class=\"active model-list-wrap marker all-models matterport retail sankt-peterburg\" data-id=\"0\" data-latlng=\"63.7495257,34.3521616\" data-slug=\"https:\/\/360space.by\/en\/catalog\/khuka-market\/skinned\/\" data-thumb=\"https%3A%2F%2F360space.by%2Fwp-content%2Fuploads%2F2026%2F07%2Ftmp0i1rmczq-400x230.jpg\" data-title=\"%D0%A5%D1%83%D0%BA%D0%B0+%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.by\/en\/catalog\/khuka-market\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.by\/wp-content\/uploads\/2026\/07\/tmp0i1rmczq-400x230.jpg\" alt=\"\u0425\u0443\u043a\u0430 \u041c\u0430\u0440\u043a\u0435\u0442 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Huka Market<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-9709\" class=\"active model-list-wrap marker all-models matterport mebel moscow retail\" data-id=\"0\" data-latlng=\"55.7873999,37.6228262\" data-slug=\"https:\/\/360space.by\/en\/catalog\/mttr-cascate-porte-e-mobile-olimp22\/skinned\/\" data-thumb=\"https%3A%2F%2F360space.by%2Fwp-content%2Fuploads%2F2024%2F06%2FLiving-Room-400x230.jpg\" data-title=\"%D0%92%D0%B8%D1%80%D1%82%D1%83%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9+%D1%82%D1%83%D1%80+%D0%BF%D0%BE+%D1%81%D0%B0%D0%BB%D0%BE%D0%BD%D1%83+Cascate+porte+e+mobile+%D0%BD%D0%B0+%D0%9E%D0%BB%D0%B8%D0%BC%D0%BF%D0%B8%D0%B9%D1%81%D0%BA%D0%BE%D0%BC+%D0%BF%D1%80%D0%BE%D1%81%D0%BF%D0%B5%D0%BA%D1%82%D0%B5%2C+22.\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.by\/en\/catalog\/mttr-cascate-porte-e-mobile-olimp22\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.by\/wp-content\/uploads\/2024\/06\/Living-Room-400x230.jpg\" alt=\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u043f\u043e \u0441\u0430\u043b\u043e\u043d\u0443 Cascate porte e mobile \u043d\u0430 \u041e\u043b\u0438\u043c\u043f\u0438\u0439\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0441\u043f\u0435\u043a\u0442\u0435, 22. 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Virtual tour of the Cascate porte e mobile salon at Olimpiyskiy Prospekt, 22.<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-8641\" class=\"active model-list-wrap all-models matterport pro-3 mebel moscow retail\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.by\/en\/catalog\/mttr-boca-room\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.by\/wp-content\/uploads\/2024\/05\/06172024_114531-400x230.jpg\" alt=\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u043f\u043e BOCA ROOM 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Virtual tour of BOCA ROOM<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-8626\" class=\"active model-list-wrap marker all-models matterport mebel moscow retail\" data-id=\"0\" data-latlng=\"55.7779862,37.4580842\" data-slug=\"https:\/\/360space.by\/en\/catalog\/mttr-cascate-porte-e-mobile-zhukova59\/skinned\/\" data-thumb=\"https%3A%2F%2F360space.by%2Fwp-content%2Fuploads%2F2024%2F05%2F05142024_153942-400x230.jpg\" data-title=\"%D0%92%D0%B8%D1%80%D1%82%D1%83%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9+%D1%82%D1%83%D1%80+%D0%BF%D0%BE+%D1%81%D0%B0%D0%BB%D0%BE%D0%BD%D1%83+Cascate+porte+e+mobile+%D0%BD%D0%B0+%D0%BF%D1%80%D0%BE%D1%81%D0%BF%D0%B5%D0%BA%D1%82%D0%B5+%D0%9C%D0%B0%D1%80%D1%88%D0%B0%D0%BB%D0%B0+%D0%96%D1%83%D0%BA%D0%BE%D0%B2%D0%B0%2C+59\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.by\/en\/catalog\/mttr-cascate-porte-e-mobile-zhukova59\/skinned\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.by\/wp-content\/uploads\/2024\/05\/05142024_153942-400x230.jpg\" alt=\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u043f\u043e \u0441\u0430\u043b\u043e\u043d\u0443 Cascate porte e mobile \u043d\u0430 \u043f\u0440\u043e\u0441\u043f\u0435\u043a\u0442\u0435 \u041c\u0430\u0440\u0448\u0430\u043b\u0430 \u0416\u0443\u043a\u043e\u0432\u0430, 59 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Virtual tour of the Cascate porte e mobile showroom at 59 Marshal Zhukov Prospect<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n                \n                \n    <\/div> <!-- end #wp3d-models -->\n    \n            \n    \n<div class=\"blog-more-btn-wrap\"><a class=\"blog-more-btn\" href=\"\/en\/catalog\/?type=retail\">View all projects \u2192<\/a><\/div>\n<h2>How much does a virtual tour cost for a shopping center?<\/h2>\n<p>The price is calculated based on the area, number of floors and depth of marking. For reference: a small shopping center up to 3000 m\u00b2 with basic navigation - from 90,000 \u20bd. Large shopping center 30,000\u201350,000 m\u00b2 with individual tenant cards, integration with a third-party catalog and offline version - from 450,000 \u20bd.<\/p>\n<p>The cost is affected by a couple of other things that people often forget to budget for. Night shooting - bonus for work outside the schedule (security, access, cleaning after us). Updating the tour when changing tenants - we recommend 2-3 additional shoots per year, each at 15,000-30,000 rubles per gallery.<\/p>\n<p>It\u2019s convenient to calculate the exact estimate for your property in the calculator - all the variables are already included there.<\/p>\n<section class=\"faq-block\">\n<h2>Frequently asked questions<\/h2>\n<details>\n<summary>Is it possible to update a tour when changing tenants without re-renting the entire shopping center?<\/summary>\n<p>Yes, exactly. Only the gallery or specific premises where the tenant has changed changes. Additional shooting of one section takes 2\u20134 hours, updating in the cloud takes a day.<\/p>\n<\/details>\n<details>\n<summary>Will the tour work on visitors\u2019 smartphones without installing the app?<\/summary>\n<p>Yes, it opens in any mobile browser using a link or QR code. VR mode is available through headsets, but is not required - most users watch from their phones.<\/p>\n<\/details>\n<details>\n<summary>What to do with 152-FZ if visitors get into the frame?<\/summary>\n<p>We film during non-working hours so that there are no people in the frame. If we accidentally hit them, we blur the faces at the post-processing stage. We publish tenants' displays and common areas freely; they do not constitute personal data.<\/p>\n<\/details>\n<\/section>\n<div class=\"blog-cta-links\"><a href=\"\/en\/calculator\/\">Calculate cost<\/a><a href=\"\/en\/catalog\/\">Project Catalog<\/a><a href=\"\/en\/services\/matterport\/\">Matterport<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0434\u043b\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0433\u043e \u0446\u0435\u043d\u0442\u0440\u0430: \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0432\u0438\u0442\u0440\u0438\u043d\u0430 \u041a\u043e\u0440\u043e\u0442\u043a\u043e: \u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0439 \u0446\u0435\u043d\u0442\u0440 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442 \u0432 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\u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432Matterport<\/p>","protected":false},"author":7,"featured_media":15660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-15661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0434\u043b\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0433\u043e \u0446\u0435\u043d\u0442\u0440\u0430 \u2014 360\u00b0 Space<\/title>\n<meta name=\"description\" content=\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0439 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