Virtual tour for a shopping center: navigation and online display

BlogBy Maxsuperadmin28.07.2026

Виртуальный тур для торгового центра: навигация и онлайн-витрина Коротко: Виртуальный тур торговый центр превращает в интерактивную карту с переходами между этажами, витринами арендаторов и фуд-кортом. Мы снимали ТРЦ в Казани площадью 42 000 м² за 6 смен — на выходе клиент получил и веб-версию для сайта, и офлайн-сборку для инфокиосков на входе. Виртуальный тур торговый центр использует не как красивую картинку, а как рабочий инструмент навигации и продаж. Посетитель заходит с телефона по QR-коду у эскалатора, находит нужный магазин, смотрит витрину и планирует маршрут. Арендаторы получают дополнительный трафик из онлайна, управляющая компания — аргумент для повышения ставки аренды. По нашему опыту работы с ТРЦ в Поволжье, окупаемость съёмки закрывается за 2–4 месяца за счёт продлений договоров аренды. Разберём, что именно даёт 3D-тур ритейлу, как выглядит процесс и во сколько это обходится. Зачем ритейлу 3D-тур — 5 конкретных выгод Рост онлайн-заявок арендаторов на 25–40%. Один из наших клиентов — ТЦ формата community mall в Подмосковье — после публикации тура зафиксировал прирост звонков в ювелирный салон на 34% за первый квартал. Люди сначала «заходят» в магазин виртуально, потом едут за покупкой. Сокращение времени на подбор помещения для нового арендатора в 3–5 раз. Брокер отправляет ссылку — потенциальный арендатор сам обходит свободные площади, замеряет расстояния встроенной линейкой Matterport, смотрит соседей по галерее. Один просмотр вместо трёх выездов. Навигация внутри здания без приложения. QR-код на входе открывает тур с метками «Туалет», «Банкомат», «Детская комната», «Выход на парковку 2». Особенно ценно для ТРЦ от 20 000 м² с нелинейной планировкой. Онлайн-витрина для галереи бутиков. К каждой торговой точке крепится карточка: логотип, часы работы, кнопка «Позвонить», ссылка на каталог. Посетитель, который искал условный «магазин корейской косметики рядом», приходит именно в этот ТЦ. Маркетинговый актив для соцсетей и презентаций. Тур встраивается в лендинг мероприятия, в презентацию для инвесторов, в письмо федеральному ритейлеру. Никаких «пришлите планировку в PDF» — открыл ссылку и всё увидел. Как это работает: съёмка, сроки, результат Снимаем на камеры Matterport Pro3 — они дают геометрически точную 3D-модель с погрешностью до 1%. Съёмочная точка — каждые 2–2,5 метра, в галереях чуть чаще, в атриумах реже. Для ТЦ площадью 15 000 м² это 800–1200 точек и 3–4 съёмочные смены. Снимаем ночью или в часы низкого трафика — с 22:00 до 8:00. Так в кадр не попадают посетители (по 152-ФЗ мы не имеем права их публиковать без согласия), а витрины арендаторов подсвечены рабочим светом. После съёмки — 5–10 рабочих дней на обработку: сшивка панорам, расстановка меток на арендаторов, привязка планов этажей, настройка переходов между уровнями через эскалаторы. Клиент получает три формата на выбор — облако 360° Space с техподдержкой и высокой скоростью загрузки, разворачивание тура на собственных серверах управляющей компании, либо офлайн-сборка для инфокиосков и VR-презентаций на выставках недвижимости. Один из наших свежих кейсов — ТРЦ в Ростове-на-Дону попросил именно офлайн-версию для стенда на MAPIC Russia. Собрали автономный exe-файл, который крутился на ноутбуке без интернета. Смотреть все проекты → Сколько стоит виртуальный тур для торгового центра Цена считается от площади, количества этажей и глубины проработки меток. Для ориентира: небольшой ТЦ до 3000 м² с базовой навигацией — от 90 000 ₽. Крупный ТРЦ 30 000–50 000 м² с индивидуальными карточками арендаторов, интеграцией со сторонним каталогом и офлайн-версией — от 450 000 ₽. На стоимость влияет ещё пара вещей, которые часто забывают заложить в бюджет. Ночная съёмка — надбавка за работу вне графика (охрана, доступ, клининг после нас). Обновление тура при смене арендаторов — рекомендуем закладывать 2–3 досъёмки в год, каждая по 15 000–30 000 ₽ за галерею. Точную смету по вашему объекту удобно посчитать в калькуляторе — там уже зашиты все переменные. Частые вопросы Можно ли обновлять тур при смене арендаторов, не переснимая весь ТЦ? Да, точечно. Меняется только та галерея или конкретное помещение, где сменился арендатор. Досъёмка одной секции занимает 2–4 часа, обновление в облаке — сутки. Тур будет работать на смартфонах посетителей без установки приложения? Да, открывается в любом мобильном браузере по ссылке или QR-коду. VR-режим доступен через гарнитуры, но не обязателен — большинство пользователей смотрят с телефона. Как быть с 152-ФЗ, если в кадр попадают посетители? Снимаем в нерабочее время, чтобы людей в кадре не было. Если случайно попали — размываем лица на этапе постобработки. Витрины арендаторов и общие зоны публикуем свободно, они не являются персональными данными. Рассчитать стоимостьКаталог проектовMatterport

3D tour of the plant: how the company presents production to partners

BlogBy Maxsuperadmin27.07.2026

3D factory tour: how an enterprise presents production to partners In short: a 3D factory tour replaces business trips of partners and clients - they study workshops, equipment and logistics from the browser. Average work time: 1–3 days for shooting, 5–7 days for assembly. The tour can be placed in the 360° Space cloud, on the customer’s server, or an offline version can be issued for a VR headset. A 3D tour of a plant is an interactive copy of production, which a partner or potential client walks through himself by clicking on the arrows between workshops. We at 360° Space film such tours for mechanical engineering, food industry, metalworking and chemistry. Over the past two years, about forty industrial projects have passed through us - from a small furniture workshop near Vladimir to a metallurgical complex with an area of ​​18,000 m². And this is what became clear during this time about the genre itself. Factories rarely allow guests. Access control, safety precautions, trade secrets - all this makes an ordinary excursion an expensive story. The tour removes half of these barriers. Why does production need a 3D tour? I have collected five scenarios that are most often mentioned by the customers themselves - with numbers from our projects. Reduce audits by 30–50%. A client from Kazan, a packaging manufacturer, sent a tour to the buyers of Magnit and Pyaterochka before signing the contract. Out of six planned visits, three actually arrived - the rest had enough access to the workshops online plus half an hour of calling. Acceleration of negotiations with foreign partners. When working with Chinese and Turkish suppliers, the business trip takes 2-3 weeks of approvals. A tour with a floor plan and equipment marks eliminates most of the questions even before the first meeting. Training of new employees. At one food production facility in the Moscow region, the HR department built a tour into a welcome course: in 20 minutes a newcomer understands where the sanitary inspection station is, where the bottling line is, where the finished product warehouse is. Previously, this took a full day of work with a supervisor. Sales of equipment and franchises. If you are selling not a product, but the technical process itself, the tour shows the future franchisee a real workshop, not a rendering. This is how our network of mini-breweries works: the investor sees what he will invest in even before signing the NDA. PR and participation in tenders. A link to the tour is attached to the application for government procurement - the commission checks production facilities without visiting. In our experience, this adds 1-2 points in the qualifying selection (where such a column exists). How it works: shooting, assembly, launching Technically, everything is simpler than it seems. The operator arrives with a Matterport Pro3 or Insta360 camera (the choice depends on the area and detail requirements) and takes panoramas every 2-3 meters. On an average workshop of 2000 m², this is 350–500 points and one full working day. What is important to understand about industrial photography: factories are almost always working. Stopping the line for filming is expensive, so we adapt to shifts, bypass moving conveyors and coordinate high-risk areas with the chief engineer. At the metallurgical plant, we were assigned an escort with a gas analyzer; without it, we were not allowed into certain passages. Next is assembly. The panoramas are “stitched” into a single space, tags are added: description of the machine, equipment passport, PDF instructions, link to a video of the line in operation. If desired, we can integrate a floor plan with navigation, distance measurements and a VR headset mode for exhibitions. Readiness time is from 5 to 14 days after shooting, depending on the number of interactive elements. The tour can be placed in three ways: (1) in the 360° Space cloud with our technical support and high-speed delivery; (2) deploy on the customer's server if the security service requires keeping the data inside the loop; (3) issue an offline build - a standalone version for PC or a separate version for VR glasses, works without the Internet. The latter option is often requested for exhibitions and private presentations. See all projects → How much does a 3D tour of a plant cost? The price depends on three factors: area, number of interactive markers and requirements for the shooting mode (during a work shift or with a line stop). Basic - from 25,000 rubles for a small workshop to 350,000 rubles and above for a full-fledged complex with several buildings, a floor plan and a VR version. In production, additional inputs usually come up: shooting in PPE, night shift, working in an ISO 8 class clean room, separate processing of panoramas under NDA. We calculate each such item separately - we collect an exact estimate after a short brief on the object. The easiest way to estimate the order of numbers is through the calculator on the website: indicate the area and options, and get the range in a minute. If the object is non-standard (several buildings, a protected area, work with special permission) - write to the form, we will respond with a calculation within a day. Frequently asked questions Is it possible to film a tour without stopping production? Yes, in 90% of cases we work like this. The operator moves around the workshop between operations without disturbing the staff. The moving elements of the conveyor in the frame look slightly blurry - this is normal and does not interfere with the perception of space. What to do if the plant is a sensitive facility and the data cannot be removed? We deploy the tour on the customer’s server inside its protected circuit. Our team delivers the assembly and installation instructions, no outside access required. We can also make an offline version for display from one laptop. How long does such a tour last? Does it need to be re-filmed every year? If the layout and equipment have not changed, the tour has been running for years. We are updating locally: we replaced the line - we re-shot one section, added a new workshop - we completed the shooting and hemmed it. A complete reshoot is usually needed every 3-5 years, after a major modernization. Calculate costProject catalogMatterport

Virtual tour for a penthouse: luxury real estate in 3D

BlogBy Maxsuperadmin26.07.2026

Virtual tour for a penthouse: luxury real estate in 3D Briefly: A virtual tour for a penthouse replaces 15-20 live showings and weeds out random viewers even before calling the agent. The shooting takes one day, the finished 3D model takes 3-5 working days. We rented a penthouse on Mosfilmovskaya, 660 m² on two levels - the tour collected 4,200 views in the first month. A virtual penthouse is not just a beautiful presentation, but a working tool for selling a property worth RUB 150 million or more. The buyer of such real estate will not come “just to look”; he does not have an hour in his schedule for a useless showing. He must understand the layout, quality of finishes, views from the windows and ceiling heights in advance. A 3D tour gives him this in one click - and leaves those really interested for a face-to-face visit. We at 360° Space have been renting luxury real estate since 2019 - from studios in Moscow City to mansions in New Riga. I'll tell you how this works using the example of penthouses. Why does a penthouse need a 3D tour - 5 reasons with numbers The elite segment means long-term transactions and very demanding clients. The tour saves everyone time. Reduce impressions by 60–75%. A client from St. Petersburg sent us a property on Krestovsky Island - before the tour, the agent conducted 12 showings a month, after the launch there were 3-4 in-person showings left, but with real buyers. Increase in average time on an object page by 4–6 times. On agent sites, a card without a tour takes 40 seconds to look at, and with a tour – 3–4 minutes. This is a direct signal to Yandex algorithms about the quality of the page. International buyers without flights. We rented a penthouse in Sochi on the 27th floor for the owner, who was selling it through a Dubai agency - the deal was closed after three calls and one in-person visit. Measuring distances right on the tour. Matterport technology gives accuracy up to 1%. The buyer’s designer opens a tour, measures the partition for the cabinet - and already at the selection stage plans the renovation. Warming up an object on social networks. The tour is embedded in the Telegram channel, VK, on ​​the landing page of the residential complex. One object in “Badaevsky” received 18 applications in two weeks after the link was published in the profile chat. How it works - from application to finished tour The process has been perfected on hundreds of objects and takes a week. Day 1. Shooting. We arrive with a Matterport Pro3 camera and light stands. A penthouse of 300–500 m² takes 4–6 hours, a duplex of 600+ m² takes a full day. We rent each room in increments of 1.5–2 meters, separately recording the views from the terraces and panoramic windows (this is what the buyer pays tens of millions for). Days 2–4. Processing. Gluing a cloud of points, retouching highlights, adding tags with descriptions - bathroom, dressing room, wine cabinet. If necessary, we embed links to the BTI layout, PDF with finishing specifications, and a video message from the owner. Day 5. Publication. Here the client has a choice. Three options for storing a tour: 360° Space cloud with our technical support and high-speed servers (the most common choice - the tour opens in 1-2 seconds from anywhere in the world); customer server, if the agency has its own infrastructure and data requirements; an offline version for a PC or a separate assembly for a VR headset - this is what we did for a developer who showed a penthouse at an exhibition at Crocus Expo without the Internet. The finished tour is embedded into the website with one line of iframe. Works on any device - from iPhone to Oculus Quest. See how it looks on real objects: View all projects → How much does a virtual tour for a penthouse cost? The price depends on the area, number of floors and whether additional options are needed. Basic shooting of a penthouse up to 300 m² - from 35,000 ₽. Two-level objects 400–700 m² - from 55,000 ₽. If you add drone photography from the terrace, a night version of the view from the windows, a branded tour interface with the agency logo - the cost is calculated individually. For comparison: one in-person showing of a penthouse with the work of a broker, coffee for the client and “warming up” the atmosphere costs the agency 8-15 thousand rubles. The tour pays for itself in 3-5 canceled useless shows. It is more convenient to collect an exact estimate for your object in a calculator - there you indicate the area, number of floors and options, and receive a calculation in a minute. Frequently asked questions How long does it take to rent a penthouse? We rent an object up to 300 m² in 4–6 hours, up to 700 m² in a full working day. We publish the finished tour 3-5 working days after the shooting. Is it possible to make the tour private, only via a link? Yes. The tour is closed with a password or access via a direct link without indexing by search engines - this is important for objects that are sold without public advertising. What will happen to the tour if the agency stops using the service? We have three hosting formats: 360° Space cloud, your server or offline assembly. If you want independence, take the tour files and deploy them on your infrastructure at any time. Calculate costProject catalogMatterport

3D tour for apartments and serviced housing: online sales and rentals

BlogBy Maxsuperadmin25.07.2026

3D tour for apartments and serviced housing: online sales and rentals Briefly: A virtual tour for apartments allows the buyer and tenant to walk through the room before booking - and the owner removes half of the empty showings. According to our measurements, properties with tours are rented out 30–40% faster, and the average transaction bill increases due to the fact that the client sees the layout and level of finishing, rather than guessing from ten photos. A virtual tour for an apartment is an interactive 3D copy of a room or apartment, which the user walks through from a phone or laptop in the same way as he would walk in person. At 360° Space we rent such objects for serviced apart-hotels, daily rental apartments, developers with ready-made lots and private owners. Over the past two years, more than a hundred projects have passed through us - from a 22 m² studio in Murino to a 340 m² penthouse in Sochi. Below is what a tour actually brings to a business, how the process works and how much it costs. Why do apartments need a 3D tour? Photos are deceiving with their angles, and videos with editing. The 3D tour is honest: it shows the entire space and to scale. What does this change in practice: Faster rental times. An apart-hotel in Kazan, with which we worked last season, after publishing tours for 42 units, reduced the average downtime between guests from 4.1 to 2.7 days. People made reservations without asking the manager any clarifying questions about the layout. Fewer empty sales impressions. A realtor from St. Petersburg, specializing in apartments by the sea, said: before the tour, one contract took 6-7 in-person showings, after - 2-3. The client weeds out unsuitable home options. Increase in object card conversion. On Cian and Avito, ads with a 3D tour receive, according to our observations, 1.5–2 times more views with the same promotion budget - sites raise such cards in the search results. Possibility to sell remotely. Of the ten apartment transactions in Sochi that we completed in 2025, four were closed without a personal visit from the buyer - people from Moscow and Tyumen made decisions on a tour and a phone call. Fewer rental returns and claims. When a guest saw the room in 3D, he did not complain that “the sofa was smaller than in the picture” - complaints of this kind dropped to almost zero for one client. Corporate leasing is a different story. HR specialists who are looking for housing for employees on business trips usually do not go to look in person. The tour covers 90% of their questions. How it works Shooting one apartment takes from 40 minutes to 2 hours - depending on the area and number of rooms. We use the Matterport Pro3 camera: it gives laser measurements with an accuracy of 1 cm and a photorealistic picture. Next is processing on our side. Usually we send the finished tour within 2-3 business days. For chain apartment hotels, where you need to rent 20–50 units in one trip, we agree on a schedule in advance and rent in batches. What the client receives as a result: A link to the tour, which can be inserted into an ad, on a website, in a presentation, or sent in a messenger. An automatically generated floor plan with dimensions can be conveniently attached to the rental agreement. Ready-made high-resolution photographs from shooting points - no need to hire a separate photographer. Accurate measurements of each room, if necessary for repairs, replacement of furniture or design. There are three options for accommodation to choose from. You can leave your tour on the 360° Space cloud: we have high-speed servers and our own technical support, you don’t need to configure anything. It can be deployed on the customer’s infrastructure - this is what large apart-networks do, which have their own IT policy. And there is an offline build: a standalone version for PC or a separate build for a VR headset that works without the Internet. We did the last format for a developer who took a tour to an exhibition in Dubai and showed apartments directly at the stand via Oculus. See all projects → How much does it cost? The price is based on three things: the area of ​​the object, the distance from Moscow or St. Petersburg, and whether additional options are needed - interface branding, integration with the apart-hotel CRM, links to booking directly on the tour. Landmark: studio or one-room apartments - from 8,000 ₽ per object. Two- and three-room apartments - from 12,000 ₽. When renting several units in one building at once, we give a discount - renting 20 rooms in one trip is cheaper than traveling 20 times. If you want an exact figure for a specific object, the fastest way is to run the parameters through the calculator on the website; it calculates according to the current price list. Frequently asked questions Do I need to evict guests and remove furniture during the shoot? No. The furniture must remain - the tour is filmed in order to show the real situation. It is enough to put things in order as before a photo shoot: remove personal belongings, make the beds, close the curtains or, conversely, open them to daylight. Is it possible to update the tour if renovations have been made or furniture has been changed? Yes. We come and reshoot - either the entire property, or just the changed rooms. The link to the tour remains the same, all your banners and advertisements continue to work. Does the tour work on the smartphones of guests and buyers? Yes, it opens in any browser on iOS and Android without installing applications. It also works on Meta Quest, Pico and similar VR headsets; you can build an offline version for a stand or showroom. Calculate costProject catalogMatterport

Virtual tour of the pool and SPA center: online viewing without a visit

BlogBy Maxsuperadmin24.07.2026

Virtual tour of the pool and SPA center: online viewing without a visit Briefly: A virtual tour of the pool replaces the client’s first visit: a person explores the bowls, hammam, locker rooms and relaxation area directly from the phone. According to our statistics, after installing a tour on the website of a SPA center in Kazan, the conversion from visitor to application increased from 2.1% to 4.7% in the first two months. A virtual tour of the pool is an interactive 3D model of the room, through which the site visitor moves himself, looking at the water in the bowls, the temperature in the steam rooms on information stickers and the layout of the locker rooms. We at 360° Space have been photographing such objects for the fifth year: from small SPA at boutique hotels to 3000-meter aquatic centers. The main difference from a regular photo gallery is that a person sees volume, distances and connections between zones, and not just beautiful angles. Due to this, the conversation with the administrator on an incoming call is shorter and more focused. Below - why does a fitness club or SPA need this, how the shooting goes and how much it costs. Why does a fitness club and SPA need a 3D tour? People choose a swimming pool differently than a gym. It is important for them to understand whether the water is visually clean, whether there are separate changing rooms for families where children’s bowls are located, how comfortable it is in the relaxation room after the steam room. One page with text and a dozen photos is not enough - especially if a subscription costs 40-80 thousand rubles per year. Increase in applications by 40–120%. For a fitness club project in Yekaterinburg (2400 m², two bowls + hammam), requests from the site increased from 18 to 39 per month already in the second month after the tour was published. Fewer “empty” visits. A client of a SPA salon in the Moscow region complained that 3 out of 10 who signed up for the excursion did not fit the format (they were looking for a wood-burning sauna). After the tour, such visits became almost zero - the filter takes place on the website. Sale of online subscriptions. The tour is built into the tariff card - a person sees exactly the zone for which he pays. The average check for such baskets, according to one of our clients, is 15–20% higher. Training of staff and contractors. The new administrator studies the layout in 20 minutes instead of three shifts. The cleaning team receives a diagram with the “pain” points marked. 24/7 storefront. The club in Sochi received an application from Vladivostok at 4 am Moscow time - the person studied the tour before the business trip and immediately booked a one-time visit. Another argument is insurance and supervisory histories. The tour records the condition of the object on the date of shooting: depth markings, emergency exits, water treatment equipment. This has more than once helped clients out in disputes with landlords. How does a pool and SPA shoot work? Technically, a pool is a complex object. Steam, glare from water, glass in showers, mirrors in changing rooms. We work on Matterport Pro3 and Insta360 Pro depending on size and lighting. The usual scheme is as follows: Preparation. The day before the shooting, the club carries out a general cleaning, polishes the handrails, removes personal belongings from the locker rooms, and turns on regular lighting. We arrive an hour in advance and mark the route so that we don’t forget a single hammam booth or technical area if it needs to be shown to investors. Filming. We rent an average SPA of 400–600 m² in 4–6 hours. A large aquatic center with 3-4 bowls and a sauna complex - for a full day. We usually work during sanitary hours or early in the morning before opening, so that visitors do not get into the frame (this is also a requirement of 152-FZ on personal data). Post-processing and assembly. 5–10 working days. During this time, we remove glare, “tweak” the color of the water, and place information stickers: depth of the bowl, temperature of the steam room, composition of procedures. Add a minimap diagram and, if necessary, embed a record form. Delivery. The tour can be arranged in three ways. The first is on the 360° Space cloud: our servers, technical support, updates. The second is on the customer’s server, if the network has its own IT infrastructure and security requirements. The third is an offline version for a PC at the reception or a separate assembly for a VR headset: convenient for exhibitions and presentations to investors. For one bath complex near Tyumen, we created an offline version for road shows in the regions - the Internet at the sites was not available everywhere. What the client receives as output: a link to the tour, an embed code for the website, a QR code for offline points (printing, admin desk), an archive with sources. See all projects → How much does a pool and SPA tour cost? The final price depends on the area, the number of zones and how many information stickers need to be placed. The guidelines are as follows: Small SPA at the hotel, 150–300 m² (one bowl, hammam, relaxation room) - from 35,000 ₽. Average fitness club with a swimming pool, 500–1000 m² - from 65,000 ₽. Aqua center 1500–3000 m² with several bowls and a sauna complex - from 120,000 ₽. Separate VR assembly or offline version for an exhibition - from RUB 20,000 to the base price. The price includes a team visit to Moscow and the region, filming, installation, up to 20 information stickers, placement on our cloud for the first year. Next, we either extend the placement or transfer it to the client’s server in one archive. It is more convenient to calculate the exact numbers for your object based on the area and the list of zones - it takes a couple of minutes on a calculator. Compared to standard solutions on public platforms, our format is often cheaper at large facilities (due to our own storage infrastructure) and is noticeably more flexible in terms of integration with the club’s CRM - for example, so that a click on the bowl opens a registration form specifically for water aerobics, and not a general contact. Frequently asked questions Is it possible to remove a swimming pool with water or does the bowl need to be lowered? We film with water - this is how the tour looks alive. There is no need to lower the cup. We just wait for the moment when the surface is calm, and select angles so that the glare does not interfere. What about the visitors and employees in the frame? According to 152-FZ, we remove during sanitary hours or before opening. If there are silhouettes of employees, we take written consent or blur the faces in post-processing. We rent locker rooms only when they are empty. How to embed a tour into a club website on Tilda or WordPress? We provide an embed code and a direct link. On Tilda it is inserted via an HTML block in a minute, on WordPress – via a shortcode or iframe. If necessary, our developer helps for free for the first month. Calculate costProject catalogMatterport

Virtual tour for a cafe: how to show the atmosphere before booking

BlogBy Maxsuperadmin23.07.2026

Virtual tour for a cafe: how to show the atmosphere before booking Briefly: A virtual tour of a cafe is an interactive 3D walk through the hall, which the guest watches on their phone in 30 seconds and decides whether to book a table or not. According to our data from projects 2024-2025, cafes with tours receive 20-35% more confirmed bookings than those that show only a photo gallery. A virtual tour of a cafe solves the main task of the establishment - to remove the guest’s doubts even before he calls the administrator. Flat photos are deceptive: a wide-angle lens makes a narrow room look spacious, and the warm light in staged photos almost never matches the evening lighting. In a 3D tour, a person himself “walks” between the tables, turns 360°, sees the distance to his neighbors and understands whether a group of six people will fit at the window. We at 360° Space have been filming such tours since 2019 - from small 40 m² coffee shops to restaurant complexes with summer verandas. Why does a restaurant need a 3D tour? When we did a tour for a chain of coffee shops in Kazan (three points, filming in one day), the owner sent a screenshot from the CRM a month later: the number of bookings from the website almost doubled, and calls with the question “do you have a separate room?” became noticeably smaller. The reasons that we see in practice: Increase in bookings by 20–35%. The guest sees the hall, selects a table and reserves it specifically - on the tour we put clickable labels directly on the tables. Minus 40% of untargeted calls. Questions about the number of seats, the presence of a children's corner, accessibility for strollers - everything is visible on the tour. +15% to the average check at banquets. The event customer immediately understands the capacity of the hall and is not afraid that “there won’t be enough space for the cake and gifts.” SEO bonus: +25–40% time on site. Google and Yandex love pages with interactive content - the tour keeps the user engaged for 2-4 minutes instead of the usual 30 seconds. Ready content for social networks. From the tour we take out separate panoramas for Instagram, TikTok, Yandex.Maps and 2GIS. Tourists are a different story. A guest from out of town chooses where to have dinner by looking at his phone in the subway. If you have a tour, but your neighbors do not, the choice is often made in your favor in seconds. How it works Shooting a cafe usually takes from 2 to 5 hours depending on the area. We work at night or before opening so as not to disturb guests. When filming a 600 m² restaurant in Moscow, we left at 6 am and finished it in 4 hours - before the first shift of cooks. Technology - Matterport Pro3. The camera scans the space from points every 2–2.5 meters, automatically stitches panoramas and builds an accurate 3D floor plan with an error of 1%. At the end you get: An interactive tour with transitions between points (walk-through). Dollhouse is a type of “doll house” where the entire restaurant is visible from above in section. Floor plan with actual dimensions - convenient for calculating banquets. Clickable tags: menu, photos of dishes, “book a table” button. We deliver the finished tour in 3-5 working days. You can store and display in three ways: (1) in the 360° Space cloud - fast servers, technical support, updates; (2) on the customer’s server - if you have your own IT infrastructure and data requirements; (3) an offline version for PC or a separate assembly for a VR headset - relevant for exhibitions and presentations to investors. One client from St. Petersburg asked for an offline version to demonstrate the concept at a HoReCa exhibition. See all projects → How much does a virtual tour for a cafe cost? The cost depends on the area, number of zones and additional options (menu labels, integration with the reservation system, interface branding). Approximate ranges: Small coffee shop up to 80 m² - from 15,000 ₽. Cafe or bar 80–200 m² - from 25,000 ₽. Restaurant 200–500 m² with several halls - from 45,000 ₽. Restaurant complex with a veranda and banquet rooms - on request. The price includes an operator visit, processing, placement and a year of technical support. It is more convenient to calculate the exact figure for your object in a calculator - it takes into account the area, number of floors and the necessary integrations. What almost always pays for itself in 2-3 months is adding reservation tags directly to the tables. The guest clicks on the table by the window and is taken to the reservation form for that particular place. We did such integration for a wine bar - 60% of bookings came through the tour in the first month. Frequently asked questions Do I need to close the cafe during filming? No. We shoot at night, early in the morning or on a sanitary day. The staff is not included in the frame - Matterport scans the empty room. When filming a cafe in the center of Moscow, they were open from 5 to 9 am, and everything was cleaned up before the opening. Is it possible to update the tour after renovation or furniture change? Yes. Reshooting individual areas takes 1–2 hours and costs less than a full tour. If only a few points changed, they removed it and updated it in the round without reassembly. How to embed a tour on a cafe website? We provide a ready-made iframe code - it can be inserted into any website (Tilda, WordPress, Bitrix) in a couple of minutes. The tour can also be placed in the establishment’s card on Yandex.Maps, 2GIS and Google Business Profile. Calculate costProject catalogMatterport

Price of a 3D tour for business: what affects the cost and how to save

BlogBy Maxsuperadmin22.07.2026

The price of a 3D tour for business: what affects the cost and how to save Briefly: The cost of a 3D tour depends on many factors, including the size of the object, detail and additional options. Understanding these nuances will help you plan your budget effectively and get a product that meets your needs. For example, for a small cafe of 50 m² and a large factory of 10,000 m², the price will be radically different. Wondering how much a 3D tour costs for your business? You are not alone. Many entrepreneurs want to use this technology for promotion, but are faced with the issue of pricing. In this article, we, the 360° Space team, will tell you what the 3D tour price consists of, what factors influence it and how you can optimize your budget. Step 1: Determine the scale of the object The first thing that directly affects the cost of a 3D tour is the size and complexity of the object. The larger the area, the number of rooms, floors, the more time is required for filming and subsequent processing. For example, shooting a small studio with an area of ​​30 m² will take a couple of hours, but a multi-story business center may require several days of team work. We always study the layout in detail. If this is a 600 m² restaurant with several rooms and a kitchen, we allocate more shooting points and time for post-processing than for a small store. It is important to consider not only the total area, but also the number of individual areas that need to be shown on the tour. Step 2: Select details and additional options A simple 3D tour includes basic navigation through panoramas. But often clients require more. For example, interactive points (hotspots) with photos, videos, text or links to products. This could be a menu in a restaurant, a description of exhibits in a museum, or characteristics of a product in a showroom. The more such elements, the higher the labor costs and, accordingly, the price. Additional options such as voice acting, background music, virtual guide, integration with booking systems or e-commerce also increase the cost. We once did a tour for a hotel in Sochi, where the client wanted to add video reviews of guests directly to the panoramas of the rooms. This required additional installation and integration, which affected the final estimate. Step 3: Survey technology and equipment There are several approaches to creating 3D tours. We use professional panoramic cameras and technologies that provide high image quality. For some projects, especially when working with interiors, where maximum accuracy and measurement capabilities are needed, we use scanners like Matterport, which create not only panoramas, but also an accurate 3D model of the space. Using equipment like the Matterport Pro3 allows you to get a more detailed model, but also requires more time for shooting and processing, which is reflected in the price. The choice of technology always depends on the client's goals. If you just need a beautiful overview, our panoramic cameras are enough. If a client from Kazan wants his construction company to be able to conduct virtual walk-throughs of the site with measurements, then Matterport is indispensable. We always select the optimal solution. Step 4: Hosting and placement of the 3D tour After creating the tour, you need to place it somewhere. We offer several options: (1) 360° Space cloud with high-speed servers and technical support - this is the easiest and most convenient way for most clients; (2) placement on the customer’s server, if the customer has its own infrastructure and specialists for support; (3) a standalone offline version for PC or a separate assembly for a VR headset that works without the Internet. For example, we were asked to create an offline version for the exhibition so that the tour could be shown without being connected to the network. We do not use the term “unlimited hosting”, but we offer flexible hosting formats that allow you to choose the best option both in terms of cost and functionality. The cost of hosting a 360° Space cloud is usually included in the plan for a certain period or paid for as an annual subscription. Hosting on the client's server or offline version is a one-time payment for assembling and transferring files. Step 5: Deadlines and Urgency As with any service, urgency affects the price. If a project needs to be completed “yesterday,” this may require additional specialists or work outside of normal business hours, which will increase the cost. Planning ahead always helps save money. See all projects → Typical mistakes that increase the price of a 3D tour Unclear technical specifications: The lack of a clear understanding of what exactly is needed from the tour leads to modifications and alterations. Every change after work begins increases the budget. Trying to skimp on quality: Going for the cheapest deals often results in poor images, slow loading times, and lack of support. As a result, such a tour does not bring benefits, and the money is wasted. Unprepared subject: Before shooting, the room should be cleaned, arranged, and, if possible, decorated. If the team arrives at the site and it is a mess, they will either have to wait or return, which entails additional costs. Ignoring additional options: Ordering a basic tour, and then constantly adding “one button at a time” or “one more link” as the project progresses. It’s better to immediately think through all the necessary interactive elements. Frequently asked questions How long does it take to create a 3D tour? Creation time depends on the size of the object and the complexity of the tasks. A small room (up to 100 m²) can be ready in 3-5 working days from the date of shooting. For large objects (several thousand m²) the period may be 2-3 weeks. Can I make changes to the 3D tour myself? Basic changes, such as changing information in hotspots, can usually be done through our control panel, if such an option is provided in your tariff. For more complex changes (adding new panoramas, changing navigation) you will need the help of 360° Space specialists. How does a 3D tour affect SEO? A 3D tour increases visitor engagement on your site, increases dwell time, and reduces bounce rates. This has a positive effect on behavioral factors that search engines take into account when ranking. Calculate costProject catalogMatterport

Buy or order a virtual tour: what is the difference and what is more profitable

BlogBy Maxsuperadmin22.07.2026

Buy or order a virtual tour: what is the difference and what is more profitable Briefly: If you want to buy a virtual tour, it is important to understand that most often we are talking about ordering individual shooting and turnkey assembly. There are almost no ready-made universal solutions, because each object is unique. At 360° Space, we create 3D tours that are fully adapted to your tasks and features of the object. Clients often contact us with the request to “buy a virtual tour.” And this is logical: people are looking for a ready-made solution that can be applied immediately. But in reality, “buying” a virtual tour is, as a rule, ordering an individual service to create it. After all, each object - be it a restaurant, hotel, warehouse or residential complex - has its own layout, lighting, and accents. There is simply no universal 3D tour that would suit everyone. We, as the 360° Space team, are creating such tours from scratch, taking into account all the customer’s wishes. Why do you need a 3D tour: practical benefits A virtual tour is not just a pretty picture, it is a powerful marketing tool that solves specific business problems. Here are some examples from our practice: Increased conversion: On average, the presence of a 3D tour on a website increases the depth of page viewing by 30-40%. Visitors stay longer, explore the property, and are more likely to contact or purchase. For example, one of our clients from the hotel business in Sochi noted an increase in direct bookings by 25% after the introduction of the tour. Saving time for managers: Imagine how many questions are eliminated by the opportunity to “walk” around the facility online. Managers spend less time on initial consultations and demonstrations, answering more substantive questions. For a large business center in Moscow, we did a tour that reduced the number of initial introductory visits by 15%, relieving the leasing department. Expansion of sales geography: Potential clients can “visit” your facility from anywhere in the world. This is especially true for real estate, tourism and education. We created a tour for a Russian university, which allowed applicants from other countries to get a complete picture of the campus without coming in person. Standing out from competitors: a 3D tour is a modern and technologically advanced way of presentation. It demonstrates your company's openness and customer focus. In a market where competition is high, this becomes a significant advantage. One restaurant on Nevsky Prospekt, for which we did a tour, noted that visitors began to choose their establishment more often, citing “the opportunity to see everything in advance.” Improved SEO Scores: Google, Yandex and other search engines love interactive content. 3D tours improve behavioral factors (time on site, bounces), which has a positive effect on positions in search results. How it works: the process from shooting to the result Creating a virtual tour is a multi-stage process that requires a professional approach. At 360° Space we work according to a clear algorithm: Planning and coordination: We start by discussing your goals and objectives. What information needs to be conveyed? Which points should be included in the tour? Do you need to add interactive elements - videos, photos, text descriptions? We analyze the object, its features and offer the optimal shooting plan. Filming: Our team goes to the site with specialized equipment. This is not just “photography”, but the creation of a series of high-resolution spherical panoramas. We use professional cameras and tripods to obtain the most detailed and high-quality images. When shooting a restaurant of 600 m², we can take up to 50-60 panoramas to cover all the rooms and interior details. Post-processing and stitching of panoramas: After shooting, the “magic” begins in the studio. Panoramas are stitched together, color and exposure are adjusted, and minor defects are removed. The goal is to create a seamless, realistic image that immerses the viewer in the space. Tour assembly: We collect all panoramas into a single navigation system. “Hot spots” are added to navigate between locations, information pop-ups, video, audio, links to a website or order form. These can be branding elements, logos, corporate colors. Placement and testing: The finished tour is placed on the selected platform. We offer several options: (1) 360° Space cloud with high-speed servers and technical support; (2) the customer’s server, if the customer wants to deploy the tour on his infrastructure; (3) an offline version for PC or a separate assembly for a VR headset that works without the Internet. After placement, we always conduct final testing to ensure it works correctly on all devices. Examples of our work View all projects → How much does it cost: price range and factors The cost of a virtual tour is always an individual calculation, because each project is unique. You cannot simply “buy a virtual tour” at a fixed price, like a product in a store. The price depends on several key factors: Size and complexity of the object: The number of panoramas directly affects the cost. The larger the area, the more separate rooms or zones, the more shooting points will be required. For example, a tour of a small apartment will cost significantly less than a tour of a multi-story shopping center. Number of interactive elements: Do you need additional photos, videos, text descriptions, links? Each such element requires separate preparation and implementation work. Additional functions: Voice guidance, integrated maps, distance measurement function, the ability to order or book directly from the tour - all this expands the functionality and affects the final price. When we were asked to make an offline version for an exhibition, this also added to the cost, as it required separate assembly. Urgency of completion: As in any industry, accelerated deadlines can affect the cost of the project. Hosting format: Hosting on our servers is already included in the price, but if specific assembly for a VR headset or integration into the customer’s complex IT infrastructure is required, this may require additional resources. In general, the starting price for a simple virtual tour of a small property (for example, a one-room apartment or a small office) can start from 15,000 - 20,000 rubles. More complex projects, such as large hotels, factories or residential complexes, can cost from RUB 100,000 and above. To get an accurate estimate, use our online calculator or contact us for a personal consultation. We are always ready to offer the optimal solution to suit your budget and objectives. Frequently asked questions Q: How long does it take to create a virtual tour? A: The timing depends on the size and complexity of the object, as well as the number of interactive elements. Typically, from the moment of shooting to receiving the finished tour, it takes from 5 to 15 working days. For very large or complex projects, timelines may be longer. We always discuss them at the planning stage. Q: Can I update the tour if something changes at my property? A: Yes, of course! We provide services for updating and finalizing tours. If you have made a rearrangement, added a new service or changed the interior, we can take the necessary panoramas and integrate them into the existing tour. It's much cheaper than creating a tour from scratch. Q: Do I need my own website to post a 3D tour? A: Not necessarily. We offer flexible formats...

How much does a virtual tour cost: full price list 2026 for all niches

BlogBy Maxsuperadmin21.07.2026

How much does a virtual tour cost: full price list 2026 for all niches Briefly: The price for a virtual tour in 2026 is formed individually, depending on the area, complexity of the object and additional options. For example, a tour of a small apartment can cost from 15,000 ₽, and for a large hotel it can be much more expensive. The question “virtual tour price” is one of the key ones for those who are considering this tool for their business. We at 360° Space encounter it every day. It is important to understand that this is not just a cost for the number of panoramas, but an investment in an effective marketing tool that brings real returns. Let's figure out what the cost is made up of and what factors influence the final amount. Why do you need a 3D tour? A virtual tour is not just a pretty picture, but a powerful tool for solving specific business problems. It helps shorten decision cycles, improve conversions, and increase customer trust. Here are a few key benefits our clients are seeing in their practices: Increased online impressions by 300%. This is especially true for real estate. Buyers or renters can “walk” a property without leaving their home, greatly increasing their engagement before a physical visit. Reducing the number of “empty” visits by 25–40%. Clients already have a complete understanding of the property, and only those who are truly interested come. We noticed this while working with several real estate agencies in Moscow. Increase website conversion by up to 20%. Interactive content retains the user longer and makes their interaction with the site deeper. For example, for one restaurant in St. Petersburg, we tracked that users who viewed the tour spent an average of 2 minutes longer on the page. A distinct advantage over competitors. In a highly competitive environment, especially in the hospitality or sales industries, a 3D tour makes your property stand out. Clients choose those who provide the most information. Global audience coverage 24/7. Your object is available for viewing from anywhere in the world, at any time, without restrictions. This is especially important for tourist sites and educational institutions. How it works: the filming process, timing, result The process of creating a virtual tour in 360° Space is fine-tuned to the smallest detail. It includes several stages, each of which is important to obtain a high-quality result. First, we discuss the project with you: the area of ​​the facility, the number of rooms, the presence of special zones that need to be highlighted. For example, when shooting a 600 m² restaurant with several rooms, it was important to take into account the arrangement of tables and lighting for each room. Next comes the shooting stage. Our specialists come to the site with professional equipment. We use specialized 360-degree cameras and tripods. The shooting time depends on the area and complexity: for a small apartment it can be 1-2 hours, for a large production workshop - a whole day or even several. We always try to work as efficiently as possible so as not to interfere with your activities. After shooting, post-processing begins. This is the most time-consuming stage. We stitch together panoramas, correct colors, eliminate defects, add interactive elements: information points, videos, photographs, links, order buttons. At this stage we can also integrate 3D models of objects if necessary. The entire process takes from 3 to 10 working days, depending on the complexity of the project. The result is a ready-made, fully interactive virtual tour. It can be posted on your website, Google Maps, social networks. We offer flexible storage and tour delivery options: you can use the 360° Space cloud on our high-speed servers with technical support; place the tour on the customer’s server using your own infrastructure; or get an offline version for PC or a separate assembly for a VR headset that works without the Internet. For example, we were once asked to create an offline version for an exhibition in order to demonstrate objects without depending on Wi-Fi. See all projects → How much does it cost: price range There is no single fixed price for a virtual tour, since each project is unique. The cost is determined based on several key factors. We always calculate the cost individually to offer you the optimal solution. The main factors influencing the cost: The area of ​​the object and the number of shooting points. The larger the area and the more panoramas you need to make for full coverage, the higher the cost. For example, a tour of a 100 m² dental clinic will be significantly cheaper than a tour of a 10,000 m² shopping center. Complexity of the object. The presence of many small details, complex lighting, and hard-to-reach places increases the shooting and post-processing time. Additional interactive elements. Including information pop-ups, video, audio, website links, order buttons, feedback forms - all this adds value to the tour and affects its cost. Integration with other services. For example, posting a tour on Google Maps or integrating with your CRM system. Urgency of order fulfillment. If a project needs to be completed under a tight deadline, this can impact the cost. Object location. Travel outside the city or region may include transportation costs. We work throughout Russia, and for a client from Kazan, for example, the cost will include travel expenses. As a guide, the price for a virtual tour can start from 15,000 rubles for small objects (for example, a one-room apartment or a small showroom) and reach several hundred thousand rubles for large industrial enterprises, museums or hotel complexes with dozens of rooms and a large number of interactive elements. For a more accurate calculation, we recommend using our online calculator. We always provide a detailed estimate before work begins so you know exactly what you're paying for. Our goal is not just to make a tour, but to create an effective tool that will bring you real benefits. Frequently asked questions Q: Can I update the virtual tour if something changes in the premises? A: Yes, of course. We can re-shoot and update only those parts of the tour that have changed. This is much cheaper than doing the tour again. Q: How long does it take to create one virtual tour? A: The timing depends on the scale and complexity of the project. Typically, the full cycle from shooting to the finished tour takes from 3 to 10 working days. For very large objects, the terms are discussed individually. Q: Do I need special preparation of the room before filming? A: It is advisable that the room is clean, tidy and looks the way you want to present it. We will give detailed recommendations for preparation so that the result is as effective as possible. Calculate costProject catalogMatterport