Matterport Pro 3: camera review, features and who it's suitable for

BlogBy Maxsuperadmin16.07.2026

Matterport Pro 3: camera review, characteristics and who it’s suitable for Briefly: Matterport Pro 3 is a professional camera with a LiDAR scanner with a range of up to 100 meters, films both indoors and outdoors. During the shift, the 360° Space team scanned a shopping center with an area of ​​3200 m² in Nizhny Novgorod, the tour was assembled in three days. Matterport Pro 3 is the flagship camera of the American company Matterport, built around a LiDAR sensor and a 134 MP per frame matrix. Unlike the previous Pro 2, the third model works confidently outdoors: the sun no longer bothers it. We took it to the park first - we rented a loft with panoramic windows, where the Pro 2 had previously produced “holes” in the geometry. There were no holes here. The camera is designed for renters who sell tours as a product: premium real estate agencies, developers, museums, industrial facilities. For a home blog it is redundant, but for a hotel with 80 rooms or a production workshop it is definitely not. Why does a business need a 3D tour? We have been calculating the effect of client projects for six years and this is what we see in the numbers: Time on the site increases by 4–7 times. The average visitor spends 5-8 minutes on a tour page versus 40-70 seconds on a regular gallery page. For a developer client from Kazan, the conversion to an application increased from 1.2% to 3.8% after embedding the tour on the residential complex card. Minus 30–50% of “empty” views of the object. Realtors from St. Petersburg said: before the tour, 15 people came to the apartment in business class, bought 1. After that, 6 came, bought 2. People are eliminated at the online viewing stage. Acceleration of approvals by 40–60%. Architects and contractors see the object 1:1 without visiting. One customer, a chain of coffee shops, agreed on a new hall format for a tour with all regions in one Zoom. Increase in search traffic. Google and Yandex love pages with interactive content: viewing time is a signal of quality. At the museum in Yaroslavl, organic traffic increased by 34% in six months. Sales through VR display. A separate tour assembly for a Meta Quest or Pico headset closes deals at international exhibitions without the client physically traveling. How it works Shooting with Matterport Pro 3 takes place step by step: the operator places the camera on a tripod, starts scanning from the tablet, the camera rotates for 20–25 seconds, LiDAR reads the geometry, the lens takes a panorama. Next - move 2–2.5 meters, the next node. Speed ​​in practice: an apartment of 80 m² - an hour and a half, a restaurant of 600 m² - half a working day, a warehouse of 5000 m² - two shifts with one operator and an assistant. On the street, the camera shoots best in diffused light - the direct sun at 12 o'clock gives overexposure, we plan to shoot in the morning or evening. After field work, the point cloud and panoramas are sent to Matterport servers, where they are merged into a single 3D model. Usually we give the finished tour to the client in 24–72 hours - it depends on the volume and branding changes (logo, tags, audio guide, integration with CRM). The tour can be arranged in three ways. The first is the 360° Space cloud: our high-speed servers with technical support, the link is given to the customer, and an iframe is embedded on the site. The second is the client’s server: we deploy the assembly on the customer’s infrastructure, relevant for banks and government agencies with security requirements. The third is an offline version: a standalone build for a PC or a separate build for a VR headset, works without the Internet (we were recently asked to make one for a stand at Innoprom). See all projects → How much does it cost? The price of a tour on Matterport Pro 3 consists of three components: travel and filming, processing and assembly, accommodation with support. We have starting projects (apartment, small office) - from 15,000 ₽. The average commercial tour for 300–800 m² is from 35,000 to 90,000 rubles. Large objects - production facilities, shopping centers, museums - are counted individually: components, additional processing, VR assembly and tags are counted there. Compared to cameras like Insta360 or Ricoh Theta, Matterport is more expensive on small projects, but on projects over 500 m², the advantage in geometry and dimensional accuracy makes up for the difference. LiDAR gives an error of about 1% versus 5–7% for photo stitching. It is more convenient to look at the exact figure for your object on a calculator - it takes into account the area, urgency, number of floors and placement format. Frequently asked questions: Does Matterport Pro 3 shoot outdoors? Yes, third-generation LiDAR works at distances of up to 100 meters and is not afraid of sunlight. We photographed courtyards, parks, and industrial sites. There is only one limitation - rain and snow: drops fall into the sensor and damage the points. How is Pro 3 better than Pro 2? The LiDAR range has increased from 4.5 to 100 meters, the scanning speed of one node has increased by 3–4 times, and street photography has appeared. The panorama resolution is 134 megapixels versus 134 megapixels for Pro 2, but the geometry accuracy and color rendition are noticeably higher. Can a tour be embedded on any website? Yes, we provide the iframe code - it works on Tilda, WordPress, Bitrix, and any custom engine. If you need an offline display at an exhibition or in a showroom without the Internet, we assemble an offline version for a PC or VR headset separately. Calculate costProject catalogMatterport

What is Matterport: a complete analysis of technology for business

BlogBy Maxsuperadmin15.07.2026

What is Matterport: a complete analysis of technology for business In short: Matterport is the leading technology for creating detailed 3D tours of premises, which allows you to digitize space with high accuracy. It is widely used in real estate, hospitality, retail and many other commercial applications, offering an interactive and visual way to display properties. Curious about what Matterport is and how this technology can benefit your business? We, the 360° Space team, work with 3D tours every day and can tell you about Matterport from the inside, based on real project experience. It's not just a buzzword, but a powerful tool for visualizing spaces that has gained popularity due to its detail and convenience. Matterport is essentially a hardware and software package for creating immersive virtual tours. It captures real-life spaces and transforms them into interactive 3D models that users can freely navigate, examine details and gain information. Often clients come to us already knowing about Matterport because they have seen such tours from competitors or in the real estate industry. Why Businesses Need a Matterport 3D Tour Matterport-powered 3D tours offer businesses a range of tangible benefits that directly impact sales, marketing and operations. We see this in practice when our clients from different areas note specific changes after the introduction of tours. Increased potential customer engagement: Website visitors spend an average of 40% more time in 3D tours compared to viewing regular photos and videos. For example, for a hotel, this means that the guest “walks” longer through the rooms, restaurant and lobby, better imagining their future vacation. Reduce the number of empty showings or visits: In the real estate industry, 3D tours help weed out non-target clients. If a person has already “walked” around the apartment online, he will come to view only if the object is really interesting to him. This saves agents and owners time by reducing the number of ineffective showings by up to 30%. Expanding sales geography and audience coverage: For companies working with remote clients, a 3D tour is becoming an indispensable tool. A client from Vladivostok can examine the property in Kazan in detail without going to the site. This is especially true for purchasing real estate or choosing a venue for events. An effective tool for staff training and planning: Not just for clients! We have done tours for manufacturing plants where they were used to instruct new employees on safety or to plan equipment placement. The ability to “walk” through the workshop remotely greatly simplifies these processes. Increased trust and transparency: The openness and detail of the 3D tour creates a feeling of honesty and reliability for the client. You show everything as it is, without embellishment, which creates a positive brand image. How it works: the shooting process, timing, result The process of creating a Matterport 3D tour is quite streamlined and consists of several key stages. It all starts with preparing the object. Preparing the subject for shooting This is perhaps one of the most important stages, which is often forgotten. Before our team arrives, the facility must be prepared as much as possible: personal belongings have been removed, furniture has been arranged, televisions have been turned off, and doors between rooms have been opened. Imagine that you are preparing for a photo shoot for a glossy magazine - the same principles apply here. Any little thing caught in the frame will be visible in the 3D tour. For example, when renting a 600 m² restaurant, we always ask that all shopping carts and boxes be removed in advance. Filming process A specialized Matterport camera equipped with a lidar and several optical sensors is used for filming. The operator moves sequentially throughout the room, placing the camera at key points. The camera takes a full 360-degree photo and simultaneously scans the area, creating an accurate depth map. The distance between shooting points is usually 1.5–3 meters, but can vary depending on the characteristics of the room and the desired detail. This is painstaking work that requires care and experience. The average shooting speed is approximately 50–100 m² per hour, but much depends on the complexity of the room configuration, the number of doors, furniture and lighting. For example, a large warehouse with open space is rented faster than a multi-room apartment with narrow corridors. Processing and assembly of the tour After shooting, the data is uploaded to the Matterport cloud platform, where all scans are automatically stitched into a single 3D model. This process takes from several hours to days. Then our specialists get to work: adjust transition points, add information tags (Mattertags) with text, photos or videos, create a “Dollhouse View” and floor plans. We can also brand the tour by adding your company logo and customizing the color scheme. Result and placement formats As a result, you get an interactive 3D tour that can be embedded on your website, sent as a link in a messenger, or used for presentations. We offer flexible accommodation formats: Cloud 360° Space: Your tours will be hosted on our high-speed servers with 24-hour technical support. It is convenient, reliable and does not require any technical knowledge from you. Customer server: If you have your own IT infrastructure and strict data requirements, we can deploy the tour directly on your server. Offline version: Sometimes you need access to a tour without the Internet. We can prepare a standalone version for PC or a separate assembly for a VR headset. For example, we were asked to create an offline version for an exhibition to show real estate on a big screen without relying on Wi-Fi. See all projects → How much does a Matterport 3D tour cost? The price of a Matterport 3D tour consists of several factors, and it is always individual. There is no single tariff that would be suitable for all projects, be it a small cafe or a huge production complex. The main factors influencing the cost: Area of ​​the object: The larger the area, the more shooting points are required, and the longer the operator’s work and subsequent processing takes. Configuration complexity: Multi-level objects, rooms with a large number of partitions or complex designs require more time and effort. Number of information tags (Mattertags): Each tag with additional information, photo or video is additional work to integrate the content. Need for additional services: Creation of floor plans, VR versions, or integration of specific elements. Travel costs: If the site is located outside the city where our team is based, travel costs will be added to the cost. On average, the cost of a Matterport 3D tour starts from RUB 15,000 for small objects. For larger or more complex projects the price will of course be higher. It is important to understand that this is an investment that pays off through increased marketing and sales efficiency. To get an accurate estimate, we recommend using our online calculator or contacting us directly. We are always ready to discuss the details of your project and offer the optimal solution, taking into account your budget and objectives. Frequently asked questions How is Matterport different from regular 360° panoramas? Matterport creates not just a set of panoramas, but a full-fledged 3D model of the space, through which you can move freely, see a “dollhouse” and floor plans. Conventional panoramas are static images connected by transitions, without true 3D dimension. What time...

Virtual tour of the apartment: a complete guide for the owner and realtor

BlogBy Maxsuperadmin14.07.2026

Virtual tour of the apartment: a complete guide for the owner and realtor Briefly: A virtual tour of the apartment is a powerful tool for selling or renting real estate, allowing potential buyers to “visit” inside the property remotely. This guide will help owners and realtors understand all the stages of creating such a tour, from preparation to publication, and avoid common mistakes. A virtual tour of an apartment is becoming not just a fashionable trend, but a necessity in the modern real estate market. It allows you to show the property in the best light, eliminate inappropriate views and significantly speed up the transaction process. At 360° Space, we deal with requests from owners and realtors every day, so we have put together a step-by-step guide for you based on our real experience. Step 1: Preparing the subject for shooting This is the most important stage, on which the quality of the final tour depends 80%. Imagine that you are preparing for a photo shoot for a glossy magazine. Everything must be perfect. First of all, do some general cleaning. No dust, dirty windows, or stains on plumbing. The second point is depersonalization. Remove personal items: photographs, toothbrushes, refrigerator magnets, children's toys, clothes, phone chargers. The goal is to create the feeling that this house can be their home and not someone else's. Once, when renting a four-room apartment in the center of Moscow, the owner forgot to remove the cat litter box. I had to pause and wait for it to be removed so as not to ruin the shot. Step 2: Selecting equipment and performer To create a high-quality virtual tour of the apartment, specialized equipment is required: a professional 360 camera or a DSLR camera with a wide-angle lens and a panoramic head. Shooting on your own with a phone or a simple consumer 360 camera often produces results that do not meet expectations - low resolution, distortion, poor color rendition. We advise you to contact professionals. At 360° Space we use only top equipment, and our operators have many years of experience. For example, to photograph objects with a lot of detail, such as an elite apartment with a designer renovation, we use Matterport technology, which allows us to obtain not only panoramas, but also a 3D model of the layout. Step 3: Filming Process The cameraman will film each room from several angles to cover all angles and create a full sense of presence. It is important to provide good lighting. If it is daytime, open the curtains. If it is night or cloudy, we turn on all the lighting in the rooms, even decorative lighting. Professionals typically use additional lighting to balance light and shadow. During filming, ask everyone present to leave the room or stay out of the camera's field of view. We once rented an apartment in Sochi, and the hostess decided to sit in a chair in one of the rooms, thinking that she would not be visible. I had to retake this shot. Step 4: Assembling and processing the tour After filming, the magic of post-production begins. Photos are stitched into seamless panoramas, color balance and exposure are adjusted, and minor defects are eliminated. These panoramas are then combined into a single virtual tour. This is not just “gluing together” pictures, but creating interactive navigation, adding information points (HotSpots) with descriptions, videos, and photo galleries. At this stage, you can add a floor plan, voiceover, and links to additional materials. For example, for commercial real estate, we often add links to presentations or brochures, which is very convenient for investors. Step 5: Placement and demonstration of the tour The finished virtual tour needs to be placed somewhere. At 360° Space we offer several options. You can use our 360° Space cloud, which guarantees high-speed downloads and technical support. This is an ideal option for most clients. If you have your own IT infrastructure, we can deploy the tour on your server. And for special cases, for example, for demonstration at exhibitions or in places with poor Internet, we make a standalone version for PC or a separate assembly for a VR headset that works without a network connection. This provides maximum flexibility in content delivery. Step 6: Integration and Promotion Once your virtual tour is posted, it needs to be integrated into your marketing channels. Place a link to the tour on the ad website (Avito, Cyan, Yandex.Real Estate), on your personal website, on social networks. You can create a QR code to print on flyers or banners. Tell us about the tour in the description of the object, highlight its advantages. “Take a look at our apartment without leaving your home!” – this wording attracts attention. The more channels you use, the more potential buyers or renters will see your property. See all projects → Typical mistakes when creating a virtual tour Poor preparation of the object: Dirt, disorder, personal belongings. This instantly repels and reduces the value of the property in the eyes of a potential client. Low quality of shooting: Blurred panoramas, poor color rendition, obvious stitching. Such a tour will not only not help, but will also harm the image of the object. Lack of interactivity: Just a set of panoramas without convenient navigation or information points. The user gets lost and does not get the full picture. Access problems: The tour takes a long time to load, works with errors, or is not accessible at all. This is critical because the user does not have time to wait. This is why we pay such attention to the quality of hosting and support. Frequently asked questions Q: How long does it take to create a virtual tour? A: The timing depends on the area of ​​the facility and the complexity of the project. Typically, renting a one-room apartment takes 1-2 hours, and processing and assembling a tour takes from 3 to 7 working days. We always try to meet the agreed deadlines, but quality is our priority. Q: Can I add video or music to a virtual tour? A: Yes, of course! We can integrate videos, background music, voice comments, as well as photo galleries and links to external resources. This makes the tour even more informative and attractive. Q: What is the difference between a tour and 360 photos on classified sites? A: A 360 photograph is a static shot of a single point. A virtual tour is a whole system where panoramas are interconnected, there is interactive navigation, information points, the ability to move from room to room, and look at the floor plan. This is a full immersion, not just a picture. Calculate costProject catalogMatterport

3D hotel map for a website: how to embed a tour and increase conversion

BlogBy Maxsuperadmin13.07.2026

3D hotel map for a website: how to embed a tour and increase conversion Briefly: a 3D map of a hotel website is an interactive tour built into the booking page, where the guest himself walks through the rooms and lobby. According to our measurements, after installing a tour for a boutique hotel in Suzdal, the viewing depth increased from 2.3 to 4.1 pages, and the share of direct bookings increased by 18% in two months. This guide is for hotel owners and marketers who are tired of explaining over the phone “what is the view from the window” and “will a baby cot fit?” Let's go through it step by step: how to film a tour, where to embed it, what points of interest to add, and what won't break the mobile version. At the end are the typical mistakes that even large networks stumble upon. Step 1. Determine what to shoot and in what order Before calling the operator, make a list of objects: entrance group, reception, lobby, each type of room (not every room - namely type: standard, junior suite, luxury), restaurant, SPA, conference room, view from the terrace. For a hotel with 40 rooms, usually 15-20 scenes are enough - that's enough. A client from Kazan wanted to rent all 62 rooms in a row “to be fair.” We dissuaded him: the guest will not click on 62 identical doors. We rented 4 types + two rooms with a unique view of the Kremlin - the conversion rate for these two increased separately, they are the first to be booked. Step 2. Select shooting technology For the hotel, we use Matterport Pro3 or Insta360 in conjunction with our platform. Pro3 gives the exact dimensions of the rooms (the guest sees the real 18 m² and understands that a suitcase will fit) and a dollhouse view - a rotating model of the building. This works like a hook: a visitor to the site twists the layout and is drawn in. If your budget is limited, take panoramic photography with a professional camera - it will be cheaper, but without measurements and dollhouse. For a country eco-hotel with wooden cottages, we did exactly this: the atmosphere was more important, not the millimeters. Step 3. Embed the tour in the right place on the website The most common mistake is to put the tour in the “About Us” section. No one will find him there. The correct placement points are: the main one (large “Walk around the hotel” block above the fold), the card of each room (the “View room in 3D” button next to the price) and the “Booking” page before the payment form. Technically, it is embedded via an iframe in one line. The container size is at least 16:9; on desktop we recommend 800x450 px or more. For mobile phones, adaptive mode is required, otherwise the tour will be cut off. 360° Space has three hosting options: our cloud with technical support, your server (if IT department policy requires keeping everything internal) or offline assembly - we did the latter for a hotel that took a laptop to tourism exhibitions without a guarantee of Wi-Fi. Step 4. Add points of interest and prices directly to the tour. The naked tour is beautiful, but does not sell. Inside the scene you need interactive markers: clicking on the bed opens a pop-up “King-size 180×200, orthopedic mattress”, clicking on the window - “view of the embankment”, clicking on the minibar - composition and prices. On the “Book this room” button there is a direct link to the booking module with the category already entered. This is critical for conversion. When renting a hotel in Sochi with 90 rooms, we added 6–8 tags for each type of room. The owner later wrote: the number of calls “what is this view” dropped to almost zero, managers unloaded and began to squeeze real reservations. Step 5. Connect analytics and see where the guest exits. The tour should send events to Yandex.Metrica: opening the tour, transition between scenes, click on the tag, click on “Book”. In two weeks you will see a heat map - which numbers are viewed longer, where the user closes the tab. For one of our clients from Nizhny Novgorod, the lobby was watched for 47 seconds, and the spa area - 3 seconds. It turned out that the spa was rented at the wrong time: dim light, empty sun loungers. They reshot it - the average time on stage increased to 28 seconds, and sales of spa packages through the website doubled. Step 6. Examples of ready-made hotel tours Below are recent projects, you can click and see what a tour looks like at specific hotels: where the markers are placed, how the transition between scenes is designed, what is shown first. View all projects → Typical mistakes when implementing a 3D tour into a hotel website Hiding the tour in the basement of the site. If the “3D tour” link is in the footer next to the details, no one will see it. The tour should be on the main page and in each number card. They rent with uncleaned rooms. A crumpled sheet, a towel on the floor, a forgotten bottle - the guest will close the tab in 4 seconds. Before filming, housekeepers must work through the numbers as if under inspection. They forget about the mobile version. More than 60% of hotel website traffic comes from phones. If the tour is not adapted, the iframe goes off the screen, and the guest thinks that the site is broken. They don't update the tour after the renovation. They re-pasted the wallpaper, changed the furniture - the tour is outdated, the guest arrives and sees a different room. Re-shooting is needed every 2-3 years or after any significant renovation. Frequently asked questions How much does it cost to shoot a 3D tour for a hotel? Depends on the area, number of room types and technology. For a hotel with 20–40 rooms, this usually starts from RUB 60,000 on a turnkey basis with filming, installation, markings and embedding. It is convenient to estimate the exact figure in a calculator. Will the tour work on our server or only on yours? There are three options: 360° Space cloud with technical support, deployment on the customer’s server (if IT policy requires), or offline assembly for a PC and VR headset - relevant for exhibitions and presentations without the Internet. How long does it take to shoot and launch? A shooting day for a hotel with 30 rooms - 1-2 days on site. Post-production, tags and integration into the website - another 5-10 working days. In total, after two or three weeks the tour is already on the website and working. Calculate costProject catalogMatterport

Virtual tour for residential complexes: remote sales of apartments during construction

BlogBy Maxsuperadmin12.07.2026

Virtual tour for residential complexes: remote sales of apartments during the construction phase A virtual tour for residential complexes has ceased to be a beautiful option - now it is a working tool for the sales department, especially when the house is still in the pit. At 360° Space we film finished showrooms with a Matterport camera and assemble interactive 3D models of future apartments using a BIM project. A buyer from Tyumen opens a link on WhatsApp and in a couple of minutes understands whether a two-room apartment with windows facing south is suitable for him. Below is how it works, what the deadlines are and why developers are returning for the second and third buildings. Briefly: a 3D tour of a residential complex replaces a physical showroom at the construction stage: the buyer walks around the apartment using a phone or wearing a VR helmet, the manager spends 10 minutes instead of an hour on the show. The average production time is 5–14 days, the cost is from 25,000 rubles per apartment. Why does a developer need a 3D tour: five dry numbers We collected statistics on projects for 2024–2025 together with client sales departments. Here's what really impacts revenue: Reduce empty impressions by 40-60%. A client from Kazan, a developer of a low-rise building, said: before the tour, we visited the site 3-4 times a day, after the tour, there were only hot showings, when the person had already decided on the layout. Sales to other regions without the buyer traveling. At the Moscow business class residential complex, 18% of transactions for the last quarter were made through a 3D tour: people from Vladivostok, Surgut, Astana booked online after a virtual visit. Accelerate the purchase decision by 30%. The average transaction cycle at the pit stage is 21 days, with a tour it drops to 14. People are quicker to believe in what they see with their hands, rather than in a static render. Sales department work 24/7. The tour is built into the layout card on the website and into the VKontakte mini-application - applications fall at night and on weekends, when the office is already closed. Savings on physical showroom. One completed showroom with fine finishing costs the developer 3–5 million rubles per building. The virtual option is several times cheaper and moves along with the apartment to another residential complex in one archive. How we film and put together a tour It all depends on what is already on site. I will analyze two typical scenarios. Scenario 1: ready-made showroom or rented apartment. We arrive with a Matterport Pro3 camera and shoot an apartment of 60–120 m² in one day. After 2-3 days, we deliver the finished tour: measurements with a tape measure directly in the browser, dollhouse mode on top, VR version for Oculus. When filming a residential complex in Yekaterinburg for 8 apartments, we completed the project in two trips of six hours each - at the same time, the electricians were tightening up the sockets, and we were working in other rooms. Scenario 2: not home yet. We take a BIM model or measured plans, a finishing design project and assemble a photorealistic 3D scene. Here the terms are longer - from 10 to 20 working days per apartment, depending on the number of scenes (day/night, two variations of decoration). A regional developer from Perm asked to collect 12 layouts at once for three finishing options: white, light, dark. They completed it in a month, these scenes have been running on their website for a year and a half. We deliver the finished tour in one of three accommodation formats: 360° Space cloud - our high-speed servers, technical support, viewing analytics; developer server - if you have your own IT circuit and security requirements; offline - standalone build for a manager’s PC in a sales office or a separate build for a VR headset for an exhibition. Works without the Internet - relevant for stands at Arch Moscow or regional real estate forums. The client chooses formats to suit his scenario, and is not tied to one option. See all projects → How much does a virtual tour cost for a residential complex? The price tag varies depending on the area, number of apartments and whether there is a real object or we work from BIM. Price guidelines: shooting a finished Matterport apartment - from 25,000 ₽ per object up to 80 m²; business class showroom tour with website integration - from 60,000 ₽; 3D assembly of an apartment according to BIM (one layout, one finish) - from 90,000 ₽; a complex for the entire residential complex with several buildings and a “journey” between layouts - on request, usually from 400,000 ₽. For an accurate estimate, it is more convenient to go through the calculator - a couple of questions about the area and the number of stages, and you will get a guide to the numbers and timing. Or write to us the area and number of layouts - we will advise you during the working day. One more detail from practice. If the residential complex is large and the buildings are rented out in queues, we usually make a framework agreement: first a pilot for 2-3 apartments, measure the conversion in the sales department, then roll it out to the entire pool of layouts. This approach removes the question of “what if it doesn’t work” even before the main budget. Frequently asked questions Is it possible to embed a tour into an apartment card on the developer’s website? Yes, we provide an iframe code or a direct link - it is inserted as a YouTube video. The tour is responsive and opens in a mobile browser without installing applications. What to do if the layout has changed after approval? We count edits in a 3D assembly based on the 3D artist's hours of work. Small ones - moving a partition, replacing furniture - usually fit into the project budget. Major changes are subject to additional estimates. Does a VR helmet tour work at an exhibition without the Internet? Yes, we are building an offline version for Meta Quest or Pico. We download it to the device once, then it works autonomously - convenient for stands and presentations in the regions. Calculate costProject catalogMatterport

Panoramic tour and 3D tour: what is the difference and what is right for your business

BlogBy Maxsuperadmin11.07.2026

Panoramic tour difference 3D is a question that clients ask every week when they compare studio offers. The difference at first glance seems purely technical, but in fact it determines the budget, the shooting period and how the visitor behaves within the tour. Let's look at both formats using examples from our projects and tell you what to use for the task. Briefly: Panoramic tour is a set of 360° spherical photographs connected by transition points. The 3D tour is built on a point cloud and provides a doll house, floor plan and measurements with an accuracy of ±1%. For a restaurant website, panoramas are enough; for selling apartments and a warehouse, you need Matterport. Panoramic tour - what it can do and where it stumbles A panoramic tour is assembled from spherical photographs taken on a DSLR with a fish eye or on a “ball” like the Insta360 Pro. The frames are glued together, hotspots are placed, and the person “jumps” between the points, turning his head 360°. Pros: The shooting goes quickly - we can cover a 60 m² apartment in an hour and a half. Picture resolution is up to 12K per panorama, details of textiles and logos are readable right down to the seam. The estimate is below - with the same area, a panoramic tour is usually a third cheaper than a 3D one. Easy to incorporate into branding: splash screen, music, pop-up descriptions of dishes or SKU. Cons: No free movement - only “teleport” from point to point. Floor plans are drawn manually by the designer and are not tied to real geometry. Measurements of furniture and openings are not available - only visual. The sense of volume fades: the guest sees a beautiful picture, but has a poor sense of scale. Fresh example. Furniture showroom in Kazan, 320 m², six style zones. It was important for the customer to show the upholstery textures and signatures of the collections. We shot 34 panoramas in one day and added links to product cards. Time on site increased from 42 seconds to 3 minutes. 3D tour on Matterport - what it can do and where it stumbles. A camera with lidar or structured light works here (Matterport Pro3, Leica BLK, Insta360 X4 with harness). It takes hundreds of points and simultaneously measures distances. The result is a three-dimensional model on which the visitor walks smoothly and does not jump. Pros: Doll house - top view, the building rotates like a toy. Automatic floor plan with ±1% accuracy. Measuring tool - you can measure the opening for the refrigerator right on the tour. Integration with real estate CRM and platforms like CIAN. Cons: Shooting takes longer - the restaurant on Patriarshikh, 600 m², we filmed for two full days, about 380 scans. The image is softer than the panoramic one - Matterport compresses images for streaming. The cost is higher, especially for complex geometry with mezzanines and stairs. The object needs to be hidden from people - movement in the frame breaks the stitching of the model. Case from practice. Plant in Chelyabinsk - three workshops, 4200 m². A panoramic tour would have provided “postcards”, but we needed measurements of the spans and an accurate plan for the designers. We made Matterport, sent the plan to DWG, and divided the shooting into four 8-hour shifts. Comparison table Criterion Panoramic tour 3D tour (Matterport) Shooting speed High, up to 200 m²/hour Average, 60–100 m²/hour Picture quality Higher, clearer details Softer due to compression Floor plan Drawed manually Automatically, with measurements Free movement Hotspots only Smooth movement Measurements inside the tour No Yes, accuracy ±1% Average budget from 25,000 ₽ from 45,000 ₽ We store and distribute both formats in three ways: 360° Space cloud with technical support, deployment on the customer’s server (a bank in Ufa took the tour into the security loop) and offline assembly for a PC or VR headset without the Internet - the latter is requested for exhibitions and closed corporate shows. Our verdict For a restaurant, hotel, showroom, beauty salon, store - take a panoramic tour. What is important to the guest is the atmosphere, not the centimeters between the columns. The shooting is completed within a day, the picture “sells” the interior, the estimate is feasible even for a single establishment. For real estate (rent, sale, commercial space), manufacturing, warehouses, museums and educational institutions - only Matterport 3D tour. A realtor's client wants to measure a niche for a closet, an investor wants to see the layout from above, a museum curator wants to build a route through the halls with reference to coordinates. There are hybrids. At an 800 m² facility in Sochi, we made Matterport for the main hall and 12K panoramic inserts for jewelry displays - there we needed highlights and edges of stones in maximum quality. Frequently asked questions Is it possible to embed both tours on one website? Yes. We often use Matterport as the main “walk through the object” block and high-quality panoramas as “view details” - both are inserted as an iframe onto one page. Which format is better for a VR headset? Panoramas are readable in any VR player out of the box. Matterport requires its own shell or export of the model to Unity - for VR displays we assemble a separate offline assembly for a specific headset. How is the finished tour stored? Three options: 360° Space cloud with our technical support, installation on the customer’s server (relevant for banks and government agencies) or a standalone offline version for PC and VR. We discuss the placement format depending on the task. View all projects → Calculate costProject catalogMatterport

Virtual tour for the residential complex sales department: open 24/7 without a manager

BlogBy Maxsuperadmin10.07.2026

Virtual tour for the sales department of a residential complex: works 24/7 without a manager Briefly: A virtual tour for the sales department is an interactive 3D model of an apartment or residential complex, which the client walks through from anywhere in the world. In our practice, at a property in New Moscow, the conversion from showing to booking increased from 8% to 17% in two months after the launch of the tour. A virtual tour for the sales department solves the developer’s main pain point: the client doesn’t want to go to a construction site in the mud, and doesn’t understand the space from the renderings. At 360° Space we film showrooms, sample apartments and entire sections - the tour is built into the website, sent to the messenger and opened from the phone without installing applications. The manager sends a link - the client himself walks around the future apartment at 22:00 from a neighboring region. No pre-registration or logistics. Below are specifics on benefits, shooting times and price ranges. Why does a developer need a 3D tour in the sales department? We collected figures from our latest projects - a comfort-class residential complex in Kazan, apartments in the center of Nizhny Novgorod and a country village near Tver. Work without a manager 24/7. A client from Vladivostok looks at an apartment in a Moscow residential complex at 3 a.m. Moscow time - the application falls into the CRM in the morning. In one project, 31% of all lead impressions occurred during non-working hours. Reduce empty exits by 40–60%. Before the tour, they came to the office for a meeting and “just to have a look.” Afterwards, those who have already decided on the layout go to the meeting. Managers stopped wasting time. Increased impression-to-booking conversion. On a project in New Moscow - from 8% to 17% in two months. By the time of the call, the client had already “lived” the apartment with his eyes. Sale of unbuilt. We rent one model floor - the tour covers 200+ apartments of the same layout. For an LCD with 12 cases, we saved the customer from shooting each section separately. Regional and foreign buyers. One of the clients, a premium segment developer in Sochi, closes 40% of transactions with buyers from Moscow and Kazakhstan, who come for the first time to sign the agreement. A separate benefit is that the tour takes the load off the call center. Half of the questions “where are the sockets”, “what is the height of the ceilings” disappear: on the tour there are hint points with text and photos. How it works: from filming to embedding into a website The process is simple, but there are nuances that we have worked out over 400+ projects. Step 1. Preparing the object. The day before the shooting, the construction manager prepares the apartment: removes construction debris, turns on the lights, closes unnecessary doors. If we rent a furnished showroom, we ask you to remove personal belongings and turn on all decorative lights. It’s a small thing, but the shot without the backlight on in the kitchen looks dead. Step 2. Shoot with a Matterport Pro3 camera. Standard apartment 60–80 m² – 1.5–2 hours. A two-level penthouse of 220 m² in St. Petersburg was rented for 4 hours including lunch. The camera is placed every 1.5–2 meters, makes a 360° sphere and laser measurements. The error is 1% at 3 meters. Step 3. Processing and assembly. 3–5 business days. We glue the spheres together, mark transition points, add a menu, developer branding, and a “submit a request” button right in the tour. Upon request, we will sew in a floor plan with clickable rooms. Step 4. Placement. We give three options to choose from: the 360° Space cloud with our technical support and high-speed servers, deployment on the customer’s server (relevant for large developers with an internal IT department) or offline assembly - a standalone version for a PC in the sales department or a separate assembly for a VR headset for exhibitions and MIPIM. At a real estate exhibition in Dubai last fall, one of our clients showed an LCD in Oculus Quest - offline, without Wi-Fi at the stand. The finished tour is a link, an iframe for embedding on the developer’s website and a QR code for banners and booklets. See all projects → How much does a tour cost for the sales department? The price depends on the area, number of layouts and depth of assembly (with a menu, floor plan, built-in application form or basic option). Sample apartment 40–80 m² - from 25,000 ₽ turnkey. Furnished showroom 100–150 m² with branding - from 45,000 ₽. Section with several layouts (5–8 apartments) - from 90,000 ₽. Comprehensive photography of residential complexes (Mops, entrance group, all standard layouts, parking) - on request, usually 250,000–600,000 rubles depending on the scale. It’s convenient to estimate the exact estimate for your property in the calculator - you can also see the range of deadlines there. Another point that is often asked about: the tour does not “die” after the completion of the residential complex. We continue to host the project as long as the developer needs - flexible hosting formats allow you to transfer the tour to the client’s infrastructure or issue an offline copy for the archive at any time. Frequently asked questions Is it possible to rent an apartment without finishing and “finish” the renovation? Yes, this is a separate service - virtual staging. We shoot the “gray key” and add furniture, light and textures in post-processing. It costs more than a basic shoot, but saves on showroom furnishings. How many days will the tour be ready after filming? The standard period is 3–5 working days. If you need a built-in application form, floor plan and branding - plus 2-3 days. We do urgent launches within 48 hours by agreement. Will the tour work from the client's phone? Yes, it opens in any browser on iOS and Android without installing applications. We checked it on a connection in the Moscow metro - it loads on 4G in 3-5 seconds. VR mode is activated by a button in the tour interface. Calculate costProject catalogMatterport

How to order a virtual tour: step-by-step guide and questions for the contractor

BlogBy Maxsuperadmin09.07.2026

How to order a virtual tour: step-by-step guide and questions for the contractor In short: Ordering a virtual tour is 5-6 steps from goal setting to acceptance. A commercial property of 300–500 m² is rented in one day, publication takes 3–7 working days. The final cost depends on the area, shooting technology and storage format - cloud, customer server or offline. Ordering a virtual tour is easy if you understand in advance why it is needed and how it will be used. The guide will be useful for marketers, realtors, restaurant and hotel owners, museum curators and HR managers who need virtual office onboarding for remote employees. Let’s look at the procedure and questions that should be asked to the contractor before signing the contract so that in a month you don’t have to redo the project at your own expense. Step 1: Define the problem and target user A tour for a residential sales team and a tour for a museum are two different products. In the first, integration with CRM, a branded interface, distance measurement and planning are important. The second includes high-quality voice acting, points of interest with long texts, support for mobile browsers and weak networks. A client from Kazan, a network of children's centers, initially asked for “just panoramas for the site.” After half an hour of conversation, it turned out that the real goal is to reduce single visits from parents by 30%. The format was changed to an interactive tour with points where you can see the schedule, safety zones and the faces of the coaches. Panoramas would not solve the problem. Step 2. Choose a shooting technology Three basic options. Matterport is a photorealistic 3D model with a dollhouse view and accurate measurements, suitable for real estate, warehouses, and industrial facilities. Panoramic tour on DSLR with HDR mirror panoramas - maximum picture quality, flexible interface settings, any branding. Hybrid - Matterport for navigation plus separate HDR panoramas at key points where detail is important. When shooting a 600 m² restaurant in St. Petersburg, we used exactly a hybrid: Matterport led through the halls and utility rooms, and the bar counter and open kitchen were shot in separate panoramas with manual bracketing - so that bottles, dishes and copper parts did not “float” and did not give overexposure. Step 3: Agree on storage and delivery format There are three options here, and this is an issue that many contractors try to avoid at the sales stage. The first is the 360° Space cloud, high-speed servers with technical support and availability monitoring. Suitable when the tour is built into the site and you need a quick response from anywhere. The second is the customer’s server: the tour is deployed on the client’s own infrastructure, full control over the data, relevant for banks, government agencies and corporate facilities with NDA. The third is offline: a standalone version for PC or a separate assembly for a VR headset, works without the Internet. We were asked to make an offline version for an exhibition at the Expo Center - Wi-Fi there is traditionally unstable, and it was necessary to show it to investors without delays. We put together a standalone build for a laptop and, in parallel, a build for Meta Quest, so that visitors could put on a helmet and walk through the facility themselves. Step 4. Prepare the subject for shooting The readiness of the subject directly affects the final quality. Remove personal belongings, lay out the assortment, turn on all lights (including decorative and display lighting), close technical areas. For residential property - make the beds, remove magnets from the refrigerator, hide wires and chargers. A studio apartment of 32 m² in Moscow required two visits - the first time, the owners forgot to remove the clothes dryer in the bathroom and the cat food in the hallway. The in-house retoucher did the job, but a couple of hours of post-production ended up being billed to the client. An hour of cleaning in advance is cheaper than any editing. Step 5. Ask the contractor the right questions What to ask before signing: Who owns the copyright to the final files and RAW sources? Is it possible to get a copy of the tour for local deployment on our server? How is rework calculated - in hours, as a percentage of the budget, or as a separate technical specification? What formats are provided at the reception - only the link or including the original panoramas? Is there an availability SLA if the tour is hosted on the contractor’s cloud? Is offline assembly possible now or in six months, when needed for an exhibition? Step 6. Acceptance and publication Take the tour yourself from your smartphone, tablet and desktop. Check the loading speed on the 4G mobile Internet, the operation of points of interest, the correctness of captions and voice acting. Separately, watch the tour in a browser that you do not usually use - there is a chance to catch a bug with CORS, fonts, or video playback. Only after this - publication and announcement. View all projects → Typical mistakes when ordering Savings on site preparation. Retouching and repeated departure of the film crew are more expensive than an hour of cleaning before the photographer arrives. There is no technical specification for integration. The tour is done “in a vacuum,” and then it turns out that it needs to be built into a personal account with authorization and the events transferred to analytics. Refusal of the offline version at the start. In six months, the exhibition season or business trip to an investor begins - and the tour operates only through the cloud with the Internet. Selecting a contractor based on price without viewing a portfolio of nearby projects. A beautiful studio apartment in your portfolio ≠ the ability to rent a 4000 m² warehouse with high shelving and low light. Frequently asked questions How long does it take to create a turnkey tour? Shooting a commercial property 300–500 m² – one day. Post-production, interface assembly and publication – 3–7 working days. For hybrid projects with voice acting, integrations or VR assembly, the period increases to 2-3 weeks. Is it possible to get a tour for your own server? Yes, we provide the finished assembly for deployment on the customer’s infrastructure. Additionally, an offline version for PC and a separate assembly for the Meta Quest or Pico VR headset are available - they work without the Internet. What does the cost depend on? Main factors: area and complexity of the object, chosen technology (Matterport, DSLR panoramas or hybrid), need for retouching, volume of integrations and delivery format. Exact calculation - through the calculator on the website or upon request. Calculate costProject catalogMatterport

3D tour of a private house and cottage: how to show country property online

BlogBy Maxsuperadmin08.07.2026

3D tour of a private house and cottage: how to show country property online Briefly: A 3D tour of a house is a powerful tool for selling or renting country property. It allows potential buyers or renters to “visit” a property online at any time, significantly increasing interest and reducing the number of “empty” showings. We once did a tour for a cottage in the Moscow region, and the owner noted that the number of calls with specific questions about the layout increased by 40% after the tour was published. Creating a 3D tour of a house or cottage has become an integral part of a successful strategy for promoting country real estate. In our practice, when we work with realtors or private owners, it becomes obvious that ordinary photographs and videos are no longer enough. The buyer wants to immerse himself as much as possible in the atmosphere of the future home even before a personal meeting. Why does real estate need a 3D tour? A 3D tour is not just a pretty picture, it is an effective marketing tool that brings specific benefits: Increased audience engagement. According to our clients, properties with 3D tours are viewed 2-3 times longer than those with only photos. The site visitor literally “walks” through the house, looking at details that might otherwise go unnoticed. Reducing the number of “empty” impressions. Once a potential buyer has already “visited” a home online, they come to the actual viewing with a much clearer picture of the property. This saves time for everyone involved in the transaction. One of our clients, who was selling a large cottage in the Leningrad region, said that after the launch of the 3D tour, the number of actual showings decreased by 30%, but every second viewing ended with a substantive discussion of the purchase. Expanding the geography of buyers. A 3D tour allows people from other cities and even countries to get acquainted with the object. This is especially true for luxury suburban real estate or houses by the sea. We worked on a villa project in Sochi, and it was bought by a client from Norilsk, who first saw the house through a 3D tour. Attracting more potential clients. 3D tour ads stand out from the competition. According to statistics, such ads receive 40-50% more clicks and requests. This increases overall conversion and speeds up the sales or rental process. High information content. You can embed markers in the 3D tour with a description of materials, area of ​​rooms, information about communications. This provides maximum useful information right away, without the need to ask unnecessary questions. We often include links to floor plans or video walkthroughs of utility systems in our cottage tours. How it works: the shooting process, timing, result Creating a 3D tour is a streamlined process that we at 360° Space have brought to perfection. It all starts with our specialist visiting the site. The shooting process: 1. Preparation of the object. Before filming, it is important to prepare the house: remove unnecessary objects, provide good lighting, open curtains. We always give detailed recommendations for preparation so that the result is as presentable as possible. 2. Panoramic photography. Our specialists use professional equipment - panoramic cameras and scanners, such as Matterport. They take a series of spherical photographs from each point, providing complete coverage of the space. For a large house with an area of ​​300-400 m², shooting takes from 3 to 6 hours, depending on the complexity of the layout and the number of details. 3. Data collection. In addition to visual data, the scanner collects information about the depth and dimensions of the room, which allows you to build an accurate 3D model. Deadlines: After filming, the data comes to us for processing. Our specialists stitch together panoramas, correct colors, create navigation and, if necessary, add interactive elements (info labels, videos, links). Typically, from the moment of shooting until the 3D tour is ready, it takes from 3 to 7 working days. If the project is urgent, we can speed up the process. Result: You receive a ready-made link to a 3D tour, which can be embedded on any website, sent by email or published on social networks. We offer several options for storing and delivering the tour: (1) 360° Space cloud on high-speed servers with technical support; (2) deployment on the customer’s server, which gives full control over the data; (3) an offline version for PC or a separate assembly for a VR headset that works without the Internet. For example, for a client from Kazan who wanted to show his cottages at exhibitions without being connected to the Internet, we created an offline version. See all projects → How much does a 3D home tour cost? The cost of a 3D home tour depends on several key factors: the total area of ​​the property, the number of rooms, the need to add interactive elements and the choice of platform for creating the tour (for example, Matterport or your own build). The price is also affected by the distance of the object from the base city. For a small private house with an area of ​​up to 100 m², the cost can start from 15,000 rubles. For large cottages with an area of ​​300-500 m² with several floors and adjacent territory, the price will naturally be higher. On average, the cost per square meter decreases as the area increases, making larger projects more cost-effective per square meter. We always approach each project individually. For example, when renting a 600 m² restaurant, we were able to offer a more favorable rate per square meter than for a small apartment. To get an accurate calculation, we recommend using our online calculator or contacting us for an individual consultation. This will allow you to take into account all the features of your facility and offer the optimal solution. Frequently asked questions Q: Can I embed a 3D tour on my website? A: Yes, of course. All 3D tours created by 360° Space can be easily embedded on any website using simple code (iframe), similar to embedding a YouTube video. We will provide you with all the necessary instructions. Q: How long does a 3D tour last? A: We offer flexible accommodation options. If you choose cloud storage on 360° Space, the tour will be available for as long as you need it, with an annual hosting fee. It is also possible to deploy the tour on your own server, which gives you full control over its availability. Q: What do you need to prepare for the shoot? A: For best results, it is recommended to do a deep cleaning, remove personal items and clutter, and ensure all areas are well lit. We will provide you with a detailed preparation checklist so you don't miss anything. 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